For many small online businesses, especially ecommerce, search-engine, keyword optimization is a once a year process at best. Once you have gone through the laborious and mind numbing process of keyword research, writing title tags, page descriptions and revising your copy, the idea of doing all over again every year is enough to make you want to crash a hard drive.

The simple solution is to hire a qualified SEO professional to handle it. But as budgets shrink this option might not be plausible. You can, however, stay on top of new search trends and generate more traffic without having a nervous breakdown. The secret is in the longtail phrase and adding relevant content that captures these visitors.

What’s a Longtail?

A longtail phrase is a series of words people use to start a search query. Reports by Hitwise show that

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