Few people ask the “What is Twitter?” question any longer. Oprah helped take care of that one. However, one that I am asked with great frequency is, “How do I use Twitter for business?”
At the outset let me say Twitter is an amazing application with manifold uses. Companies as large as Dell and Zappos have created business models around it. Small businesses, including ecommerce merchants, are also proving its case as a channel for sales.
In fact, a recent survey said that most users (89%) of Twitter agree that companies should engage their customers there. Over 80 percent indicated they also have a better impression of companies that use Twitter for customer service (81%).
Businesses are using Twitter to:
- Network with others in their industry or community
- Stay connected to customers and prospects
- Monitor what is being said about their company, products, services, industry and competition
- Gather valuable feedback about products or services
- Raise awareness about the company, product or service
- Find answers and get advice
- Offer proactive customer service
- Promote events, products and services
- Drive traffic to the company Web site or blog
- Incite word of mouth among customers and others
- Share helpful content such as articles or blog posts
- Generate leads
As you can see the list is extensive and limited only by your imagination. In fact, due to its amazing simplicity, Twitter can be used in just about any manner you see fit. It is malleable. You don
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